CEO, Web Marketing ROI
James Spittal has worked with clients on conversion optimisation and A/B testing campaigns in the United States of America (USA), United Kingdom (UK) and Australia including Ning (Glam Media, Inc.), Pearson Education, Nando’s and a popular online educational site based in California with subscription revenue of $70.2M in 2011.
As a subject matter expert in Conversion Optimization & A/B Testing, James has delivered multiple presentations on Digital Marketing to groups of senior executives and business people at The CEO Institute and CPA Australia. He’s also delivered presentations to large groups of agency professionals teaching them how to A/B test for large conversion wins.
Prior to founding Web Marketing in 2011, James Spittal worked at multinational ‘Big 4’ professional services firm, Deloitte, cracking the computer security systems for some of the largest banks in Australia (and was scarily good at it).
He is Optimizely Developer Certified and Optimizely Platform Certified.