What Is SEO And Why Should You Care?
In case you've been living under a marketing and technology rock for the last few years, 'SEO' stands for 'Search Engine Optimisation'. In plain English, it's the process of affecting the visibility of a website or a web page in a search engine's 'natural' or un-paid ('Organic') search results.
For marketing managers (both digitally focused and otherwise), business owners, CEOs and managing directors - it's a powerful potential engine for customer acquisition growth. It's no 'silver bullet' (let's face it - nothing is) but when used in the right way with the right strategy and mixed in with the right value proposition and the right business - the results can be tremendous. For most larger businesses these days, it's increasingly becoming an integral part of their marketing strategy.
SEO is most definitely distinct from the paid advertisements that you see on Google. With Google AdWords, you pay by the click. With SEO, getting you 'ranked' is a lot more complicated from a technical implementation point of view than simply giving the ol' 'Google gods' money.
Google AdWords or SEO?
For new comers to the digital marketing industry, a question that is on a lot of people's minds (some are more embarrassed to ask than others) is "should we be doing Google AdWords or SEO first?". It's not an easy question to answer directly but we'll do our best to clue you up. Our take on this matter is that it really depends on your marketing objectives and marketing budget.
Generally speaking, from a marketing management point of view, the more profitable marketing channels you have the better. So, if your Google AdWords account is already profitable and you've 'maxed out the potential' there, it might be time to look at a serious SEO.
Here’s what some of our customers said
“Before engaging Web Marketing ROI for our SEO, we were virtually missing from the search engine results. After only 3 months, we were ranked on the first page for our entire keyword list and 9 months later, 90% of our keywords are now in the Top 3, with almost half in position 1! Almost 60% of all online leads now come from SEO, all thanks to Web Marketing ROI.”James Hutchins Managing Director, The Pool Enclosure Company
“We're in a very competitive niche with cost-per-clicks ranging between $14 AUD per-click and $32 AUD per-click. After twelve months of working with our previous near full-time SEO consultant who came highly recommended, we were not progressing in the organic search engine results and stuck floating around the bottom of the first page for our most competitive keywords with no measurable improvement over time. Web Marketing ROI took over all of our organic search and less than 9 months later, we're now out-ranking every competitor in our industry for our highest traffic, most competitive target keyword and in position #2 for our second most profitable keyword, outranking many ASX-listed aggressive competitors orders of magnitude larger than ourselves.”Managing Director, Financial Services Company (Client name and logo withheld due to fierce competition within the industry and valid privacy concerns. But we'd be happy to show you the proof, just get in touch)